ATHENS, GRBUILDING FOR THE WEB SINCE 2013

B LABS / DIGITAL ENGINEERING STUDIO

Complex digital
problems.
Built right.

We step into difficult digital problems and work out what the solution actually needs.

Complex web platforms, WordPress engineering, integrations, migrations, digital operations and practical automation — with senior technical involvement kept close to the work.

How B Labs works
WEB PLATFORMSINTEGRATIONSMIGRATIONSDIGITAL OPERATIONSAUTOMATION

Not another web agency.

B Labs is an independent digital engineering studio focused on complex web platforms, integrations and digital operations.

We understand the problem first, build what is actually useful, and make sure it can be maintained and evolved. Sometimes that means a new platform. Sometimes it means fixing, connecting or restructuring what is already there.

Connect. Solve. Structure.

Three principles shape how we work: connect what matters, solve the complexity, and structure what needs to last.

CONNECT

People · Systems · Opportunities

Understand the business, the people using the system, the technology already in place and the dependencies that rarely make it into the brief.

SOLVE

Complexity · Unknowns · Better ways

Reduce the problem to what actually matters, test assumptions and decide what should be built, integrated, migrated, simplified or left alone.

STRUCTURE

Platforms · Content · What lasts

Turn the solution into a maintainable system with clear architecture, reliable workflows, sensible ownership and room to evolve.

Bring us the problem.
We’ll work out the stack.

The technology is selected around the problem rather than used as the pitch.

01

WordPress & web platforms

Corporate, content-heavy and operational platforms; custom WordPress development; WooCommerce; multilingual architecture; publishing workflows and bespoke functionality.

WORDPRESS · WOOCOMMERCE · CMS · FRONTEND
02

Integrations & connected systems

APIs, SSO, external services, structured data exchange and custom business logic when standard plugins or off-the-shelf tools stop being enough.

API · SSO · DATA · CUSTOM LOGIC
03

Migrations & inherited platforms

Legacy systems, content migration, URL mapping, inherited codebases, rebuilds and safe routes from difficult-to-touch platforms to maintainable ones.

LEGACY · MIGRATION · REFACTOR · RECOVERY
04

Project management & digital operations

Technical planning, project coordination, delivery oversight and ongoing technical ownership.

PLANNING · COORDINATION · DELIVERY · QA · TECHNICAL DIRECTION · OWNERSHIP
05

Automation & practical AI

Applied AI and automated workflows for documents, structured data, internal tools, repetitive operations and business processes where automation creates measurable value.

AI · LLM · DOCUMENTS · WORKFLOWS · AUTOMATION

Sometimes we build.
Sometimes we fix.

A lot of useful technical work starts after the easy answers have already been tried.

“We inherited a platform nobody wants to touch.”

“Years of content have to move without losing URLs, metadata or structure.”

“The integration works in staging but fails in production.”

“Analytics and consent no longer tell a coherent story.”

“A security report came back with findings across application and infrastructure.”

“The business process still depends on spreadsheets, email and manual copy/paste.”

Good. That is a useful place to start.

The kind of work
we stay close to.

A snapshot of the systems, platforms and technical situations B Labs is typically brought in to build, evolve or untangle.

TYPE OF WORKFOCUSENGAGEMENT
Content & membership platformsArchitecture · Access · Publishing · WorkflowsBUILD & EVOLVE
Enterprise web operationsTechnical PM · Stakeholder Coordination · Delivery · OperationsONGOING
Multilingual corporate platformsWordPress · SEO · Content OperationsBUILD & SUPPORT
Integrations & migrationsAPIs · SSO · Legacy Systems · DataPROJECT-BASED

Senior by default.

The people making the technical decisions stay close to the project.

B Labs operates as a focused independent studio. When specialist design, content, infrastructure or development expertise is needed, the right collaborators are brought around the work rather than adding layers between the client and the people solving the problem.

HAVE A DIGITAL PROBLEM?

Start with the
messy version.

You do not need a polished brief. Tell us what needs to change, what stopped working, what is difficult to maintain or what you are trying to make possible.

Athens, GreeceSelected collaborations in Greece & Europe